Daejeon Hana Citizen unveiled a new uniform with the meaning of 스포츠토토 ‘one light that connects the past and the present’.
Daejeon unveiled the 2023 season uniform ‘LIGHT OF HANA – One Light’ on the 16th. LIGHT OF HANA is a uniform designed with the theme of connecting the past and present of Daejeon Hana Citizen, who returned to the K-League 1 to regain the glory of the past ‘Soccer City’.
As for the color, Hana Green, the unique color of Hana Financial Group, was used as the main color, and purple, the symbol color of Daejeon Citizen in the past, and golden yellow, which commemorates promotion and signifies development into a prestigious club, were used as point colors. The design was inspired by the Hanbit Tower and the Expo Bridge, the symbols of the Daejeon Expo, which celebrated its 30th anniversary this year. A vertical stripe pattern, which has been in use since its re-foundation as Daejeon Hana Citizen, was used as a key visual, and a design embodying a circular sculpture at the head of the Hanbit Tower was applied to the center of the front.
In addition, the number ‘1’, the symbol of Hana Financial Group, the ‘D’ of Daejeon, and the concept logo applied to the shape of the Expo bridge were placed at the bottom left of the uniform to further emphasize the meaning of connecting the past and the future.
Functionality was not lost either. The top is made of poly material and has improved elasticity and quick-drying function (sweat absorption and drying function). The bottom is made of a woven nylon-poly blend material that is mainly used for running shorts, and is very light to wear.
The design was carried out by Over the Pitch, a sports creative studio that worked with the Korea Football Association and Paris Saint-Germain in France.
Meanwhile, Daejeon Hana Citizen’s home opening game for the 2023 season will be held at Daejeon World Cup Stadium on February 26 (Sun) at 4:30 pm against Gangwon FC.